Privacy Policy
This Privacy Notice was last changed on 28 March 2024.
Who we are
We are Sigma Capital Property Limited (SC219919) (trading as DifRent) and we respect your privacy. This notice describes how we, as data controller, use your personal information. When you use DifRent, Stafford Court, 145 Washway Road, Sale, Manchester, M33 7PE, you trust us with your information. This privacy notice sets out the way we use your information: what we collect, how we collect it, how we use it, why we use it, who we share it with and the rights to which you may be entitled. If you have any questions or anything in this notice is unclear, please get in touch at the following email address: [email protected] or use the contact details in the Contact Us section at the end of this notice. We may change portions of this privacy notice from time to time, so be sure to check it on a regular basis. If we make a change that significantly affects your rights or, to the extent we are permitted to do so, significantly changes how we use your personal information, we will notify you by way of a prominent posting on our websites and/or e-mail and/or postal mail within a reasonable period prior to the change becoming effective.
Your information
Data Collection and Usage
We will collect and use your personal information to allow access to this website for the purposes set out in more detail in this section. Your information may be shared with members of our group and with some third parties.
The period of time to which we keep data for enquirers, applicants, companies or residents, can be found in our company data retention policy which is available upon request. Please email [email protected].
1 | What we collect Information when you communicate with us whether in person, through our website or via email, over the phone or via any other medium, including:
| How we use it We use this information, including to:
| Why we use it We use this information because:
| How long we keep it We will keep your original enquiry for:
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2 | What we collect Information that we collect through your use of our website including:
| How we use it We use this information, including to:
| Why we use it We use this information because:
| How long we keep it We will keep this information for:
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3 | What we collect Where you are a tenant, information you provide to us relating to your tenancy (or application) or which we receive from our third party partners, such as estate agents or tenancy management partners. This information shall include:
This information relates to tenancies in respect of properties of which we are the landlord or in respect of which we are the manager on behalf of a third party. In particular we receive information from Ascend Estates Ltd (and their partners). Ascend Estates Ltd is data controller of information they provide to us and you should refer to their policy for details on how they collect, hold, use and share your data. This can be found at: | How we use it We use this information, including to:
| Why we use it We use this information because:
| How long we keep it We will keep this information for a reasonable period of time, taking into account:
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4 | What we collect Information that we collect incidentally other sources or public sources, including:
| How we use it We use this information, including to:
| Why we use it We use this information because:
| How long we keep it We will keep this for:
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5 | What we collect Information that we collect from individuals representing organisations, including:
| How we use it We use this information, including to:
| Why we use it We use this information because:
| How long we keep it
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6 | What we collect Information that we collect from individuals attending events hosted at our premises including:
| How we use it We use this information, including to:
| Why we use it We use this information because:
| How long we keep it
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Direct Marketing
We may use personal information you give us for direct marketing purposes to provide updates; newsletters; events; offers or other communications that we think may interest you. These may include details of community events, exclusive tenant vouchers and competitions. We will only do this with your consent or where we otherwise have a legitimate interest to do so and are permitted by applicable law. We may share personal information with third parties to help us with our marketing and promotional projects, or sending marketing communications. If you want to opt out of receiving promotional and marketing emails, text messages, post and other forms of communications from us or our promotional partners in relation to which you might receive in accordance with this section, you can best opt out by using one of the following ways:
• Click “unsubscribe” at the bottom of an email we sent you.
• Contact us using the details set out in the Contact Us section.
If you do opt out of receiving promotional and marketing messages, we can still contact you regarding our business relationship with you, such as account status and activity updates, survey requests in respect of products and services we have provided to you or respond to your inquiries or complaints, and similar communications.
Automated processing
We make automated decisions regarding you in the following situations: credit checks and background checks relating to a tenancy. These may be undertaken by third parties acting on our behalf such as Ascend Estates Ltd. and in turn for them, by Let Alliance (www.letalliance.co.uk/). We will conduct our credit check on you prior to a tenancy commencing. We will conduct a search against your available credit file. If our search against your credit file illustrates to us that you have an inappropriate credit rating, a decision will be taken automatically to not proceed with your application to become a tenant. Submitting to a credit reference check is necessary for us to offer you a tenancy. If this information is not provided we cannot agree to provide a tenancy to you. If you disagree with the decision you are entitled to contest this by contacting us at following email address: [email protected].
Legal requirements
Your personal information may also be processed if it is necessary on reasonable request by a law enforcement or regulatory authority, body or agency or in the defence of a legal claims. We will not delete personal information if relevant to an investigation or a dispute. It will continue to be stored until those issues are fully resolved.
Information we share
There are certain circumstances where we may transfer your personal data to employees, contractors and to other parties.
- We may share information about you with other members of our group of companies so we can provide the best service across our group. They are bound to keep your information in accordance with this privacy notice;
- In respect of tenants we share your data with our service providers, such as Ascend Estates Ltd, who provide tenant management services for us. Ascend Estates Ltd, is a data controller of your information and you should refer to their policy for details on how they collect, hold, use and share your information. This can be found at: www.ascendproperties.com. If you have contacted us to request information in relation to a rental, we may pass your enquiry to a 3rd party estate agent dealing with the property you have enquired about.
- Our suppliers and service providers will be required to meet our standards on processing information and security. The information we provide them, including your information, will only be provided in connection with the performance of their function;
- We may also share your information with certain third parties. We will do this either when we receive your consent or because we need them to see your information to provide products or services to you or to fulfil our legitimate interests in promoting our services.
Your personal information may also be transferred to other third party organisations in the following scenarios:
- Investors on whose behalf Sigma manages relevant properties including: Gatehouse Bank;
- For communication purposes we may be using 3rdparty tools such as Brief Your Market Email System to communicate with you. From time to time other 3rdparty agencies may be supplied with your data to send you communications on our behalf including Think EQ (digital agency), BeeGraphics Design (design agency), Design with Direction (design agency), Cameron Creative (design agency), Big Thing Limited (design agency), Focus (media agency), Pink Sheep Printers, Trinity McQueen (market research agency), Pastiche (event management company), Active Profile (PR agency), KTZ Communications (PR Agency), Surge Communications (communications agency) Dave Scholes Photography, iView Property (photography), Dan Eden Photography, OVO Energy portal and FixFlo (maintenance reporting software), Yellow Productions (videography);
- We will also store our customer data within our management and data system – PropCo
- If we’re discussing selling or transferring part or all of our business – the information may be transferred to prospective purchasers under suitable terms as to confidentiality;
- If we are reorganised or sold, information may be transferred to a buyer who can continue to provide services to you;
- If we’re required to by law, or under any regulatory code or practice we follow, or if we are asked by any public or regulatory authority – for example the Police, HMRC and the Information Commissioner’s Office;
- If we are defending a legal claim your information may be transferred as required in connection with defending such claim.
Finally, your personal data may be shared if it is made anonymous and aggregated, as in such circumstances the information will cease to be personal data.
Where your information will be held
When we share your information, your information may be transferred outside the European Economic Area (EEA). Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
- We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission.
- Where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe.
Please contact us at [email protected] if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA
Your rights
You have certain rights in relation to your personal information. The availability of these rights and the ways in which you can use them are set out below in more detail. Some of these rights will only apply in certain circumstances. If you would like to exercise, or discuss, any of these rights, please contact us at [email protected] or in one of the ways provided in the Contact Us section at the end of this privacy notice.
Access: you are entitled to ask us if we are processing your information and, if we are, you can request access to your personal information. This enables you to receive a copy of the personal information we hold about you and certain other information about it to check that we are lawfully processing it.
Correction: you are entitled to request that any incomplete or inaccurate personal information we hold about you is corrected.
Erasure: you are entitled to ask us to delete or remove personal information in certain circumstances. There are also certain exceptions where we may refuse a request for erasure, for example, where the personal data is required for compliance with law or in connection with claims.
Restriction: you are entitled to ask us to suspend the processing of certain of your personal information about you, for example if you want us to establish its accuracy or the reason for processing it.
Transfer: you may request the transfer of certain of your personal information to another party.
Objection: where we are processing your personal information based on a legitimate interests (or those of a third party) you may challenge this. However we may be entitled to continue processing your information based on our legitimate interests or where this is relevant to legal claims. You also have the right to object where we are processing your personal information for direct marketing purposes.
Automated Decisions: you may contest any automated decision made about you where this has a legal or similar significant effect and ask for it to be reconsidered. More information regarding your legal rights in respect of personal information can be found at www.ico.org.uk/for-the-public/. You also have a right to lodge a complaint with a supervisory authority, in particular in the Member State in the European Union where you are habitually resident, where we are based, or where an alleged infringement of Data Protection law has taken place. In the UK you can make a complaint to the Information Commissioner’s Office (Tel: 0303 123 1113 or at www.ico.org.uk).
Cookies
Please visit our Cookie Policy page for more information about the cookies we collect, how they are used and how long they are used for. To change your cookie preferences, please click on the tog found on the bottom left of your screen.
Event Privacy Notice & Attendance
DifRent may invite professional photographer(s)/videographer(s) to on site events. The photographs/video material may be used on DifRent and Sigma Capital social media channels, websites, presentations and other brand related marketing materials as well as those of certain third parties permitted by us, including those who have been involved with the event.. We would use the photographs/video material on the grounds of our legitimate interests to share coverage from the event and to promote similar events to tenants in the future. We may share your photograph or video material featuring you with members of our group companies and/or select third parties but only in connection with the provision of services to us and/or for the operation and/or of promoting similar events.
We may also provide copies of photographs and/or limited video material to attendees of the events, where such attendees feature in the photographs and/or video material (as applicable) and have requested a copy of the photographs/ video material. Such sharing would be undertaken on the grounds of our legitimate interests to engage with tenants and other event attendees or otherwise in response to a legal requirement to share such photographs/ video material with the relevant attendees.
If you would prefer your photograph not to be taken or used, please do let us know either by informing a DifRent member of staff or the photographer at the event or by emailing us from our website. We will take account of your preference where reasonable for us to do so. Please note that you are able to inform us prior, during or after an event has taken place, at any time.
You should always email us even where you have advised a DifRent staff member or photographer at an event. Further we may require you to provide us with identifiable information (e.g. details of clothing worn on the day of the event) or photographic ID so that we can identify you in any photographs/video material.
Security
We are committed to keeping your personal information safe. We’ve got physical, technical and administrative measures in place to prevent unauthorised access or use of your information. However, the Internet is an open system and we cannot and do not guarantee or warrant the security of any information that you transmit on or through our Website or that we otherwise maintain.
Changes to the notice
This notice will be changed from time to time. If we change anything important about this notice (the information we collect, how we use it or why) we will highlight those changes at the top of the notice and provide a prominent link to it for a reasonable length of time following the change. If you would like to access previous versions of this privacy notice please contact us using the details in the Contact Us section.
Contact Us
If you have any questions about this privacy notice please contact us: using [email protected] or on 0345 686 6540, or at DifRent, Ascend Estates Ltd, Stafford Court, 145 Washway Road, Sale, Manchester, M337PE.